Internationalization strategy for French and Chinese wine companies. Working on distribution channels, marketing approach for the Chinese market and on the acquisition of wine production facilities in France. 

We designed a plan to advise a wine producing French company to enter and expand into the Chinese market. The Chinese wine market being so competitive and fragmented, we identified potential modes of entry such as partnering with a local distributor of wines and spirits. We also redefined the pricing strategy to avoid placing the wine at a high end of the price segment and as a result face competition from other more established upmarket brands.

In turn, we scouted the French market (the Bordeaux region) to find a potential wine producing estate for a large Chinese conglomerate that wanted to diversify its portfolio to include a French-produced wine. We offered advise on the management of the new wine estate as the production model had to be modified to satisfy the specifics of the Chinese consumer; this required adapting to a new management mindset, both for the French wine producer and for the Chinese owner.